Plausible Analytics Pricing in 2026: What 10,000 Monthly Pageviews Actually Costs
Short answer: Plausible's Starter plan is $9/month for up to 10,000 monthly pageviews, confirmed directly on plausible.io's own pricing page. There is no permanent free cloud plan -- only a 30-day free trial, no credit card required. Growth runs $14/month and Business $19/month at the same 10k-pageview entry point, with all three scaling together as your traffic grows. The genuinely free option is self-hosting Plausible's open-source Community Edition yourself, which costs nothing in license fees but makes you responsible for your own server. Every figure below was read directly off plausible.io on October 9, 2026.
Pageview Tier Pricing Ladder
Plausible prices by monthly pageviews on a slider that runs from 10k up to 10M+, and the dollar figure moves with it independently for each of three tiers. At the 10k-pageview entry point, confirmed directly on plausible.io's pricing section:
| Plan | Price at 10k pageviews/mo | Sites included | Team members | Unlocks |
|---|---|---|---|---|
| Starter | $9/month | 1 | — (single user) | 3 years' data retention, dashboard, email/Slack reports, Google Analytics import, goals & custom events, saved segments, annotations |
| Growth | $14/month | Up to 3 | Up to 3 | Everything in Starter + team management, shared links, embedded dashboards, shared segments/annotations |
| Business | $19/month | Up to 10 | Up to 10 | Everything in Growth + 5 years' retention, custom properties, Stats API (600 req/hr), Data Studio Connector, ecommerce revenue attribution, funnels & user journeys, consolidated view |
| Enterprise | Custom | 10+ | 10+ | Everything in Business + 600+ Stats API req/hr, Sites API, SSO, Managed Proxy, scheduled raw exports, 5+ years' retention, priority support |
Annual billing is advertised on the pricing page as "2 months free" -- for Starter, that means $90 billed once a year instead of $108 across 12 monthly payments, which works out to roughly $7.50/month averaged over the year. The same ratio applies to Growth and Business. All three paid tiers include a 30-day free trial with no credit card required -- you only enter billing details once you decide to subscribe.
There Is No Permanent Free Cloud Plan
This is the detail several roundups blur: unlike Clockify, ClickUp or Bitwarden -- all reviewed elsewhere on this site, all of which keep a standing $0 cloud tier -- Plausible's hosted service has no free plan at all, permanent or otherwise. What it has is a 30-day trial. After that, you're on Starter, Growth, Business or Enterprise, or you cancel. If "Plausible free plan" brought you here looking for a no-cost hosted dashboard, the honest answer is that one doesn't exist; the trial is time-limited, not perpetual.
Self-Hosted Community Edition
The actual free option is Plausible Community Edition (CE), confirmed on plausible.io/self-hosted-web-analytics: the same underlying code, released open-source under the AGPLv3 license, that you install and run on your own server. License cost is $0. Server cost is not -- you need a machine to run it on, and Plausible's own page is direct about what self-hosting actually commits you to:
| Dimension | Plausible Cloud | Plausible Community Edition |
|---|---|---|
| License / subscription cost | $9-$19/mo+ (see table above) | $0 -- you still pay for your own server |
| Release schedule | Continuous, multiple updates weekly | Long-term release, twice per year -- new features lag behind Cloud |
| Funnels, user journeys, ecommerce revenue goals | Included (Business tier and up) | Not available -- reserved for Cloud "to support the project's long-term sustainability" |
| SSO, Sites API | Included (Enterprise) | Not available |
| Bot filtering | Network-wide detection across all Plausible customers | Basic, single-instance only -- "cannot keep up the same way," per Plausible's own page |
| Infrastructure, backups, security patching, uptime | Handled by Plausible | Entirely your responsibility |
Plausible's own self-hosting page is unusually candid that this isn't a free lunch: "When you self-host, the work we do for cloud customers becomes your work." If you're set on self-hosting to avoid the subscription, you still need somewhere to run it -- a small VPS is the normal starting point. Hostinger's KVM 1 VPS tier (reviewed in detail in this site's Hostinger VPS review, originally written for self-hosting n8n) has the RAM and NVMe storage headroom for a small Plausible CE install, though that review was written against n8n's resource needs, not Plausible's, so size your tier against Plausible's own self-hosting requirements before buying.
Comparison With Fathom and GA4
Three privacy/analytics options, each with a genuinely different cost shape, confirmed directly against each vendor's own pricing page on October 9, 2026:
| Tool | Free plan? | Entry price | Pageviews at entry price | Trial |
|---|---|---|---|---|
| Plausible | No (self-host only) | $9/mo | 10,000/mo, 1 site | 30 days, no card required |
| Fathom Analytics | No | $15/mo | 100,000/mo, up to 50 sites | 7 days, card required upfront |
| Google Analytics 4 (GA4) | Yes, free forever | $0 | No published cap for most sites (GA360 from ~$50,000/yr at very large scale) | n/a |
Read as a sticker-price comparison, Plausible looks cheaper -- $9 beats $15. Read per pageview, the opposite is true at that specific tier: Fathom's $15/mo covers 100,000 views (50 sites included), working out to roughly $0.00015 per view, versus Plausible's $9 for 10,000 views at roughly $0.0009 per view -- about 6x more per pageview at Plausible's entry tier. That comparison only holds at these exact tiers, though: it isn't a feature-matched comparison (Fathom's $15 tier includes 50 sites and full API access bundled in; Plausible's $9 tier is one site with a narrower feature set), and Plausible's higher tiers scale differently than this single data point suggests. Neither tool beats GA4 on price -- GA4 is free for the overwhelming majority of sites -- but both sell the same thing GA4 doesn't ship with by default: no cookie banners, no consent-management overhead, and data that (per each vendor's own claims) isn't used for ad targeting.
What Happens When You Exceed the Tier
Confirmed directly on Plausible's own billing FAQ and subscription-plans docs page -- this is one of the more generous overage policies this site has checked:
- A single month over your pageview limit does nothing. No surprise charge, no interruption to stats collection. If traffic drops back within your tier the next month, that's the end of it.
- An early notice appears in Account Settings once you cross your limit, even mid-month, so you can plan ahead -- but it does not require any action for a one-month spike.
- Two consecutive months over your limit triggers an upgrade request. Plausible emails you; the upgrade, if you take it, is pro-rated so you only pay the difference for the remainder of your billing cycle.
- If you don't upgrade within a week, your dashboard is temporarily locked. Stats keep being collected in the background throughout -- you don't lose data, you lose the ability to view it.
- The lock lifts automatically at the start of your next billing cycle if usage drops back within your tier, or immediately if you upgrade. Downgrades later are pro-rated too, so there's no penalty for sizing down once a traffic spike passes.
The Affiliate Program That (Officially) Doesn't Exist
Researching this article's monetization turned up a direct contradiction worth naming on its own. Plausible's own blog post, titled "15 best startup marketing practices we say 'no' to," states in its own words: "We don't have affiliates and don't pay anyone to recommend us... via referral programs, affiliate programs or other types of sponsorship." A separate page aimed at agencies, answering "do you have a reseller or partner program?", gives the same answer in different words -- partnering with Plausible is "already built into how the product works, not a separate program to sign up for." That is about as direct a first-party denial as a company can issue.
And yet two independent third-party affiliate-program directories list Plausible as having one anyway, disagreeing with each other on the specifics: one describes a 15% recurring commission through PartnerStack, the other a 20% recurring commission for 12 months, run in-house with a 60-day cookie. Neither links to anything on plausible.io itself where an affiliate could apply. No sign-up page, application form or partner dashboard for Plausible specifically could be found on plausible.io during this research. The most likely explanation is that these directories are tracking stale, speculative, or unrelated program data -- a GitHub feature request from Plausible's own users, dated as far back as 2021, asking the company to build an affiliate program, is still open and unresolved as of a 2026 comment on the same thread. Whatever the cause, the practical result for this article is simple: there is no verifiable way to earn a commission recommending Plausible, so this page doesn't try to.
When Plausible's Pricing Makes Sense, and When It Doesn't
- You run one low-to-mid-traffic site and want a no-cookie-banner dashboard. Starter at $9/mo (or ~$7.50/mo annual) is the simplest fit -- one site, 10k pageviews, 3 years of history.
- You manage 2-3 client sites or work with a small team. Growth at $14/mo adds the extra sites and team seats Starter doesn't have.
- You need funnels, ecommerce revenue tracking, or the Stats API. Those are Business-tier features ($19/mo) -- Starter and Growth don't include them at any pageview volume.
- You want it free and are comfortable running a server. Community Edition is the only $0-license route -- budget for VPS hosting and your own time maintaining it, since Plausible's own page is explicit that self-hosting responsibilities don't shrink to match a hobby budget.
- You're on a budget and traffic is genuinely high-volume. Re-check Fathom's per-pageview math above before assuming Plausible's lower sticker price is automatically cheaper at your actual traffic level.
- You don't want to pay anything, ever, and don't want to self-host. None of the three tools compared here fit that except GA4.
What I Could Not Verify, and Will Not Guess
- Why two affiliate directories list a Plausible commission program Plausible's own blog explicitly denies having. No explanation for the discrepancy was found; it is reported here as an open contradiction, not resolved in either direction.
- Plausible's exact pricing above the 10k-pageview tier at every traffic level. The pricing page uses a slider rather than a static table beyond the entry point; higher-traffic figures were not individually captured for this article.
- Any speed, accuracy, or "lighter than GA4" benchmark figure. Plausible's own marketing claims its script is "54 times smaller" than Google Analytics' -- that specific figure is the vendor's own claim, not independently re-measured for this article.
- Whether self-hosting Plausible CE on the specific Hostinger VPS tier named above is sufficient at scale. That VPS review was written for n8n's resource profile, not Plausible's; treat the link as a starting point for self-hosting infrastructure, not a sized recommendation for this specific workload.
Verdict
Plausible's entry price is genuinely $9/month for 10,000 monthly pageviews on Starter, confirmed directly on its own pricing page -- but there is no permanent free cloud tier to pair with that low number, only a 30-day trial. The real $0 option is self-hosting the open-source Community Edition, which trades the subscription fee for server costs and your own maintenance time, and ships without funnels, ecommerce tracking, SSO or Sites API. Against Fathom, Plausible wins on sticker price but can lose on a per-pageview basis at Fathom's $15/100k entry tier -- worth checking against your actual traffic before assuming either is cheaper. And despite what two affiliate directories claim, Plausible's own blog says flatly that it runs no affiliate program at all -- which is exactly why no Plausible link on this page earns this site anything.
More pricing and free-tier reality checks from the same series: Clockify's free plan lost its unlimited-user claim in 2026, while ClickUp's "unlimited members" claim held up intact. The Hostinger VPS review covers the self-hosting infrastructure referenced above in more depth. The best AI automation tools hub maps where analytics sits in a one-person stack.
FAQ
Does Plausible Analytics have a free plan?
Not a permanent free cloud plan. Plausible's pricing page offers a 30-day free trial with no credit card required, then requires a paid Starter/Growth/Business/Enterprise subscription. The genuinely free option is self-hosting the open-source Community Edition (CE) yourself, which costs $0 in license fees but requires you to run and maintain your own server.
How much does Plausible cost for 10,000 monthly pageviews?
$9/month on the Starter plan, billed monthly, confirmed directly on plausible.io's pricing page. Annual billing is advertised as "2 months free," which works out to roughly $7.50/month averaged across the year ($90/year instead of $108). Growth is $14/month and Business is $19/month at the same 10k-pageview entry tier; all three scale upward together as your traffic grows past 10k.
Does Plausible have an affiliate program?
Plausible's own blog post on marketing practices states directly: "We don't pay anyone to recommend Plausible Analytics to their audience be it via referral programs, affiliate programs or other types of sponsorship." That is a first-party denial. Two third-party affiliate directories nonetheless list a Plausible commission program -- one citing 15% recurring via PartnerStack, another citing 20% recurring for 12 months in-house -- and disagree with each other on both the rate and the network. This article could not find any affiliate or partner signup page on plausible.io itself, so no Plausible affiliate link appears anywhere on this page.
What happens if my traffic goes over my Plausible pageview limit?
Nothing, for a single month -- no surprise charge and no stats interruption, confirmed on Plausible's own billing FAQ. If pageviews exceed your tier for two consecutive months, Plausible emails you to upgrade; the charge is pro-rated. If you don't upgrade within a week, your dashboard is temporarily locked, though stats keep collecting in the background and unlock automatically at the next billing cycle if usage drops back down, or immediately if you upgrade.
How does Plausible's self-hosted Community Edition differ from the paid cloud plans?
Community Edition (CE) is free, open-source under AGPLv3, and you run it on your own server -- confirmed on plausible.io/self-hosted-web-analytics. Plausible's own comparison table shows CE is missing funnels and user journeys, ecommerce revenue goals, SSO, and Sites API access, all reserved for the paid cloud product "to support the project's long-term sustainability." CE also ships as a long-term release twice a year, versus continuous updates on the cloud service, and you take on your own infrastructure, backups, bot-filtering and security patching.